What is an insight community?
An insight community is an online research ecosystem that enables brands to gather continual and fast feedback from their target audience. Our insight community platform enables companies to make smarter, data-driven, and customer-centric decisions with integrated qualitative and quantitative consumer feedback tools. As the fastest-growing Market Research methodology, online community research brings brands and consumers into a collaborative partnership where organizational strategy and direction are always supported by market insights.
Ideation Sessions
Crowdsource ideas with online community research. Commenting, rating, and voting help you prioritize ideas and drive on-target innovation.
Focus Groups
Interactive discussions inside an insight community capture in-depth customer insights. Collect text, images, or video on the soccer field, in a store, at home – anywhere.
Surveys
Get answers fast. Deploy powerful, engaging consumer feedback surveys across any device in minutes. View and securely share real-time results.
Key Features
Community Health Monitoring
We can help keep your community healthy and engaged by monitoring member responsiveness, ensuring the best overall member experience.
Heat Maps
Test ad campaigns, print, copy, and other concepts using our heat mapping tool. Members can drop “markers” with comments on your copy giving you visual insights on your campaign and design initiatives.
Live Chat
Use our live chat tool to run a synchronous focus group. Probe and ask follow-up questions to dive deeper, walking away with richer instant insights.
Reporting
Create a customized report, including graphs, charts, comments, and annotations. Send directly to stakeholders through a private link or integrated emails.
Community Health Monitoring
We can help keep your community healthy and engaged by monitoring member responsiveness, ensuring the best overall member experience.
Heat Maps
Test ad campaigns, print, copy, and other concepts using our heat mapping tool. Members can drop “markers” with comments on your copy giving you visual insights on your campaign and design initiatives.
Live Chat
Use our live chat tool to run a synchronous focus group. Probe and ask follow-up questions to dive deeper, walking away with richer instant insights.
Reporting
Create a customized report, including graphs, charts, comments, and annotations. Send directly to stakeholders through a private link or integrated emails.
Additional Features
Click on features to learn more.
D.I.Y.
Managed Community
Full Service
D.I.Y.
A License to our Cloud-based Software Platform
While many online community research platforms require you to customize their platform to your objectives, we offer our platform al a carte, a great fit for agencies that want to use communities for their clients, or companies with robust, internal research teams. For everyone else, we offer services to help you get the most out of our platform.
Drag and Drop Customization
Brand your community with your logo, colors, and background images. No coding needed.
Mobile First
Collect product and consumer feedback across any device or operating system — phone, tablet, or desktop — with our responsive platform.
Built-In Incentives
Integrated access to a diverse offering of online gift cards. Grant members redeemable points at the click of a button.
Available Services
Recruitment
Partner with our dedicated team to recruit high-quality members to your community based on your specifications as well as their demographics and interests. Our team will implement recruitment best practices to ensure your community research has a solid foundation.
Moderation
Thinking about executing deep qualitative work like online focus groups, live chats, and ideation sessions? Partner with a community moderator who will manage initiatives to garner the most value and engagement from your community.
Full-Service
Looking for a turnkey solution? We’ll handle everything including methodology exploration, questionnaire design, programming, moderation, analysis and insights. You just bring the curiosity.
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