Why do we exist? Is the world better for us being in business? Are we all better for working with each other and our clients? We strive to answer in the affirmative on these every day.

We exist to build beautiful software that helps organizations improve through the power of listening. We believe in having conversations that matter. We believe that asking and listening (usually this is called market research!) improves businesses and lives. It helps you build what people actually want and need, reduces waste and improves outcomes.

Here is who we are and how we operate. What we do, and sell comes way after that.

  • We exist to do good, while doing good business. In that order.
  • Family, community, and humanity come before software, sales and profits – always.
  • We will be known for our integrity and smiles above all else.
  • Working with us will be fun, it will be different and it will be better.

Bottom line – we help our clients build better products, services and customer experiences with powerful insight communities. We work with Fortune 500 clients and startups alike. The common denominator is great people, great products, integrity and a quest to make things better through customer insights. We don’t help put lipstick on pigs.

Thank you for joining us on this journey!

(Oh, and the image above is our very first office at 720 South Lamar – it was a big change from me doing business from my mobile between grad school classes at UT in the “turtle park” way back in 2003 with two small kids and a very patient wife at home!)

Photo credit: http://www.victorruizarchitecture.com/720-South-Lamar