Online qual platforms need to be flexible and dynamic enough to keep up with the flow of conversation. We designed Customer Boardroom around this concept. A simple interface helps you stay focused. Glanceable data keeps your fingers on the pulse of your room. The result is a research approach that works and feels like a focus group, with all the power of digital communication.
Customer Boardroom is structured around surveys and activities. Mixing methodologies allows us to get more context for a conversation, which allows our moderators to probe better, and our researchers to understand the complete story. Then chats are added below activities, to dive into discussion.